How to Choose a Digital Marketing Agency for Your Company


If you're starting a new business or are looking for assistance with your existing one, you'll want to consider working with a digital marketing agency in Atlanta like Social Cali Digital Marketing Atlanta. This type of marketing is ideal for new companies and small businesses because it has several advantages over traditional marketing.

For example, digital marketing reaches a global audience, is cost-effective, and can be easily measured. It also gives you access to a bigger market than you could possibly reach locally.

Retainer-based engagements tend to yield better results

While retainers can lead to better results, they have their drawbacks. For one, they require the project manager to oversee consumption and make sure clients are getting value out of every month. Otherwise, clients will start demanding free makeup work. For another, retainer-based engagements allow the agency to test new systems and strategies with multiple clients at the same time.

Another advantage to retainer-based engagements is that they allow the marketing agency to plan and allocate resources in advance. This will result in a smoother workflow and quicker turnarounds. Depending on the size of the retainer, this could include media planning, which involves taking the company's annual advertising budget and negotiating rates with various media vendors. In addition, retainer-based engagements can be beneficial for cold calling efforts as well.

Reading customer reviews before hiring a digital marketing agency

Reading customer reviews is essential when hiring a digital marketing agency. If there is a high number of positive reviews, it means the agency is reliable, while a high number of negative reviews means that the agency may not meet your needs. Read the reviews carefully and consider what each review has to say.

It is important to hire an Atlanta-based agency that has proven results. You can find a proven track record by reading client testimonials, case studies, and reviews to see how well a particular company has performed. The more positive the reviews, the easier it is to find a quality agency.

Relish Marketing

If you are looking for a digital marketing agency to work with on your next project, Relish Marketing is the place to go. The Atlanta-based company specializes in branding, marketing strategy, and internal communications for a variety of businesses. They also provide quick quotes for their services.

This agency focuses on the health care industry and provides a variety of online marketing solutions. Services include website design, social media marketing, local search engine optimization, and PPC campaigns. Their in-house designers and developers help you create your company's brand and increase customer loyalty. Nebo has been in the business for over 14 years, and has worked with hundreds of clients in the health care industry. Their work has helped clients such as a medical spa, a streaming service provider, and senior living facilities.


Brandware is a top-ranking digital marketing agency headquartered in Atlanta. They create insights-driven content, conversations, and coverage for their clients across all marketing channels. They have teams in Atlanta, Los Angeles, Charleston, and Huntsville. Their services span PR, social media, content marketing, and digital strategy.

The agency offers full-service marketing solutions to small businesses, including branding, advertising, and digital strategy. Other companies in the area include Write2Market, an Atlanta-based full-service digital marketing and PR firm. Other notable firms include The Arketi Group, an award-winning tech PR firm with 20 employees in Atlanta. Brandware, a digital marketing agency in Atlanta, also offers PR and market research.


If you want to build a brand online for your company, one of the best ways to do this is to use a digital marketing agency. These companies specialize in web design and marketing and have the ability to make your business stand out and convert customers. You will also find that many of them offer services that go beyond merely designing a website. For instance, they have the expertise to optimize your website for mobile and voice search and will develop engaging content that will keep your users interested.

Finding the right digital marketing agency is crucial. Make sure that you select one that uses ethical, credible techniques. Some digital marketing agencies use black-hat techniques that are not recommended by Google. Although these techniques can temporarily boost your website's traffic, they can lead to penalties in the long run.


When you're looking for a digital marketing agency, you need to choose one that focuses on the metrics that matter the most to your business. You need a marketing strategy that will drive sales and increase leads.

An Atlanta digital marketing agency should track and measure metrics to help you make improvements. While it's important to measure metrics, it's also important not to overlook your company's goals.

In Atlanta, you should consider working with a digital marketing agency that specializes in a specific area. For example, Marketwake specializes in data-driven digital marketing solutions. Its team has extensive experience with Google and Microsoft advertising tools, and canvasses data about competitors and targeted demographics to develop online marketing campaigns.

Marketwake also engages directly with potential consumers through social media. The agency's experience includes working with startups and established companies.